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Learn about Eric and Yemi's experience in the e-commerce industry. Eric's shift from web agency owner to successful e-commerce entrepreneur highlights his adaptability, from learning dropshipping via YouTube to building a branded business model with recurring sales, overcoming challenges like Google marketplace updates along the way. Yemi brings expertise in crafting compelling narratives for the food and beverage e-commerce sector, emphasizing brand identity rooted in culture, meaning, and mission. This episode shares lessons on transitioning from generic stores to niche brands that connect emotionally with consumers, the importance of trusting suppliers, and the advantages of direct manufacturer collaboration, offering strategies for customer retention and resilient business growth.