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The Evolution of Luxury Brand Porsche

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Manage episode 469626973 series 1265537
Content provided by HBR Presents / Brian Kenny. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HBR Presents / Brian Kenny or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Porsche has reigned as one of the world’s leading sports and luxury car companies for nearly 80 years. Central to the German automaker’s growth strategy is creating stellar customer experiences and great products, such as the legendary 911 Carrera sports car.

But the automotive industry is undergoing disruptive changes and bringing new competitive challenges from around the world. Company leadership is adapting Porsche’s product portfolio, recently adding the electric model Taycan. They’re also innovating new customer experiences like the “Track Your Dream” program.

In this episode, Harvard Business School Professor Stefan Thomke explores how the storied company will continue to change in a bid to stay relevant—yet also remain true to its legacy—in the case “Porsche.”

  continue reading

261 episodes

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The Evolution of Luxury Brand Porsche

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Manage episode 469626973 series 1265537
Content provided by HBR Presents / Brian Kenny. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HBR Presents / Brian Kenny or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Porsche has reigned as one of the world’s leading sports and luxury car companies for nearly 80 years. Central to the German automaker’s growth strategy is creating stellar customer experiences and great products, such as the legendary 911 Carrera sports car.

But the automotive industry is undergoing disruptive changes and bringing new competitive challenges from around the world. Company leadership is adapting Porsche’s product portfolio, recently adding the electric model Taycan. They’re also innovating new customer experiences like the “Track Your Dream” program.

In this episode, Harvard Business School Professor Stefan Thomke explores how the storied company will continue to change in a bid to stay relevant—yet also remain true to its legacy—in the case “Porsche.”

  continue reading

261 episodes

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