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Content provided by Jeremy Chatelaine and Jack Reamer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Chatelaine and Jack Reamer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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#399 - The 1-Second Test: What Gets Your Cold Email Read (or Deleted)?

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Manage episode 490783754 series 2390352
Content provided by Jeremy Chatelaine and Jack Reamer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Chatelaine and Jack Reamer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Jack and Jeremy dive into the brutal reality of the one-second test that every cold email must pass. They explore the psychological and structural cues that influence whether a prospect replies—or hits delete almost instantly.

Key Notes:

  • Why you only have 100 milliseconds to make a first impression
  • The importance of email layout, subject line, and paragraph length
  • How visual and sender identity cues (like avatar and display name) can make or break your outreach
  • The red flags of impersonal or poorly set-up automations (e.g., email addresses instead of names)
  • Why the first sentence must immediately answer "Is this for me?"
  • The value of smart, skimmable call-to-actions and how placement affects response rates
  • Why unsubscribe links, oversized signatures, and fake flattery can kill trust—and how to fix them

Whether you're running outbound campaigns or fine-tuning your cold outreach game, this episode offers practical, nuanced tips to help your emails survive the one-second test and stand out in crowded inboxes.

About the hosts:

Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/

Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com

  continue reading

146 episodes

Artwork
iconShare
 
Manage episode 490783754 series 2390352
Content provided by Jeremy Chatelaine and Jack Reamer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Chatelaine and Jack Reamer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Jack and Jeremy dive into the brutal reality of the one-second test that every cold email must pass. They explore the psychological and structural cues that influence whether a prospect replies—or hits delete almost instantly.

Key Notes:

  • Why you only have 100 milliseconds to make a first impression
  • The importance of email layout, subject line, and paragraph length
  • How visual and sender identity cues (like avatar and display name) can make or break your outreach
  • The red flags of impersonal or poorly set-up automations (e.g., email addresses instead of names)
  • Why the first sentence must immediately answer "Is this for me?"
  • The value of smart, skimmable call-to-actions and how placement affects response rates
  • Why unsubscribe links, oversized signatures, and fake flattery can kill trust—and how to fix them

Whether you're running outbound campaigns or fine-tuning your cold outreach game, this episode offers practical, nuanced tips to help your emails survive the one-second test and stand out in crowded inboxes.

About the hosts:

Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/

Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com

  continue reading

146 episodes

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