Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Jordan Kennedy.

Jordan studied finance and investment banking at Wisconsin School of Business and then started his career as a financial consultant at a financial services company and then as an investment associate at a family office. He then jumped into the tech world getting into Business Development and Revenue Leadership for companies like Wunderkind, Sawyer, and Botify until starting his most recent and current venture where he serves today as the Co-founder and CEO of Jump.

After experiencing first-hand what it’s like to scale teams through the Growth-at-all-Costs model, Jordan and his co-founders are taking a different approach to building Jump, so I’m particularly excited to get his thoughts and find out how they plan to break the status quo.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This stuff really helps to grow the audience.

Without further adieu, let’s dive in and get his thoughts.
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TOPICS:

00:00:00 Intro

00:02:11 Outbound Sales is Broken

00:09:29 Growth-at-all-Costs

00:20:02 AI in Sales

00:27:10 Sales Quota Attainment

00:33:25 Low average tenure

00:41:08 What is Jump

00:47:35 Jump’s Business Model
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QUESTIONS:
1. What’s broken with B2B outbound and how did we get here?

2. What are your thoughts on the Growth-at-all-Costs model?

3. What’s your take on AI in sales over the next 5-10 years?

4. What do you think is the reason for low sales quota attainment?

5. What do you think is the cause for 18 month average tenure for VP Sales?

6. What are you building at Jump?

7. How are you funding Jump and what’s the business model?
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LINKS:
Jump: https://jumprevenue.com

Jordan on X: https://x.com/jordanuwkennedy

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog
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Available on: YouTube, Rumble, Spotify, and Apple Podcasts.