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This, the second episode of CommsCast – The Reputation Podcast powered by Adfactors PR, features Shweta Munjal, Chief - Communications and CSR at Glenmark Pharmaceuticals, in conversation with Noumaan Qureshi, Healthcare Communications Expert at Adfactors PR, who hosts this episode.

With an impressive background in communications that spans more two decades and industries including IT, FMCG and healthcare, Shweta brings a wealth of experience and insights to the conversation, making it a must-listen for PR professionals and enthusiasts alike.

The two discuss evolving communication in healthcare, emphasizing reputation building, crisis readiness, and AI's role. Shweta shares insights on client partnerships and ESG communications, providing valuable advice for emerging PR professionals. Tune in for key strategies to enhance communication and reputation.

Shweta shares her diverse career journey from NASCOM and Yahoo to global roles at Cadbury and Thomson Reuters, offering insights into the evolving intersection of technology and healthcare in communications. She highlights how the pharmaceutical industry's reliance on technology shapes PR strategies.

Discussing cross-industry lessons, Shweta stresses reputation-building, likening it to scientific discovery. She underscores the importance of proactive crisis readiness, advocating for stakeholder involvement to enhance preparedness and shift from reactive to anticipatory strategies.

AI's role in PR is explored, with Shweta cautioning against over-reliance while emphasizing its value in cultural insights and messaging. She discusses global communication challenges, highlighting the need for genuine audience understanding beyond localization.

She also examines client-consultancy partnerships, emphasizing trust and accountability. On ESG communications, she advocates for storytelling that reflects genuine commitment to sustainability. For emerging PR professionals, Shweta advises continuous learning, reading, cultural engagement, and mentorship.

So here’s Shweta Munjal, Chief - Communications and CSR at Glenmark Pharmaceuticals, who, in conversation with Noumaan Qureshi, Healthcare Communications Expert at Adfactors PR, on the second episode of CommsCast – The Reputation Podcast powered by Adfactors PR. Shweta provides a comprehensive overview of the changing dynamics in communications and reputation management, equipping listeners with strategies and perspectives that are crucial for thriving in today’s fast-paced and often unpredictable landscape. Tune in for an engaging conversation with actionable insights that can empower young PR professionals to drive effective communications and enhance the reputation capital of clients and their own organizations. Thank you for your time!