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Tired of hearing "Everyone's doing more with less" when you ask for resources?

You're not alone. Thousands of capable leaders see their legitimate requests dismissed daily—not because they don't deserve what they're asking for, but because they're speaking the wrong language.

What This Episode Is About

In this episode of Communicate to Lead, host Kele Belton reveals the exact framework that transforms how decision-makers respond to your requests. Using a real client case study, you'll discover why emotional appeals fail and how data-driven advocacy gets results.

What You'll Learn

By the end of this 30-minute episode, you'll have:

The "Collect, Connect, Present" framework for building unshakeable business cases
3 advanced strategies that make approval nearly impossible to deny
Real examples of how to translate feelings into financial impact
A step-by-step presentation structure that speaks to executives
Practical homework to start building your next business case today


Key Topics Covered

  • Why emotional appeals fail with decision-makers
  • The data collection process that builds your foundation
  • How to connect your needs to revenue, cost savings, and risk mitigation
  • Advanced strategies: comparison framing, pilot proposals, and strategic alignment
  • Real-world examples from payroll management to resource allocation
  • How to present your case for maximum impact


Perfect For

  • Women in leadership roles seeking career advancement
  • Team managers needing additional resources or staff
  • Professionals preparing for budget conversations
  • Anyone whose reasonable requests keep getting dismissed
  • Leaders wanting to improve their executive communication skills


About Your Host

Kele Belton is a communication and leadership facilitator, coach, and consultant who specializes in helping women leaders amplify their influence and drive results through strategic communication.


Take Action

Ready to build your own data-driven business case? Start with this week's homework: spend 30 minutes collecting actual data about one resource or support you need. Track time, count transactions, calculate costs—whatever applies to your situation.

Connect with Kele on social media or through her website to share your results and get additional guidance.

🎧 Subscribe to Communicate to Lead for weekly strategies that help you turn clear communication into leadership success.

Connect with Kele for more leadership insights:

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132 episodes