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Ep 174. What Could Built Environment Firms Learn from Consumer Brands About the Art of Humble Communication When it Comes to Sustainability?

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Manage episode 477008117 series 2828851
Content provided by Emma Drake. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emma Drake or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transparency, but one theme really stood out to me - and that was humility in brand communication.

It got me thinking: in the built environment, we’re often working on big, complex, long-term change. That makes messaging tricky because let’s face it, not everything’s sorted. And there is a lot of focus on what happens when something is complete, and little focus on progress over perfection.

So, what if we took a leaf out of the consumer brand playbook? I thought it would be interesting if we looked at how brands like Patagonia or Tony’s Chocolonely talk about progress and imperfection, and applied that to how we communicate about our own sustainability efforts?

So, let’s dive in!

  continue reading

172 episodes

Artwork
iconShare
 
Manage episode 477008117 series 2828851
Content provided by Emma Drake. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emma Drake or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transparency, but one theme really stood out to me - and that was humility in brand communication.

It got me thinking: in the built environment, we’re often working on big, complex, long-term change. That makes messaging tricky because let’s face it, not everything’s sorted. And there is a lot of focus on what happens when something is complete, and little focus on progress over perfection.

So, what if we took a leaf out of the consumer brand playbook? I thought it would be interesting if we looked at how brands like Patagonia or Tony’s Chocolonely talk about progress and imperfection, and applied that to how we communicate about our own sustainability efforts?

So, let’s dive in!

  continue reading

172 episodes

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