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Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, joins CJ Wolf to decode the complex world of healthcare marketing, privacy laws, and risk mitigation.

What You’ll Learn:

  • The evolving legal landscape: OCR guidance, AHA lawsuits, FTC enforcement
  • Why third-party tracking is out—and what to use instead
  • How to collaborate across marketing, IT, and compliance
  • What “data destiny” really means for covered entities
  • Emerging solutions like media mix modeling and private analytics

Who Should Listen:
Compliance officers, healthcare marketers, IT leaders, and anyone responsible for HIPAA risk management in a digital world.

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116 episodes