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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Why Was Jess’s Black Friday Bundle Such a Hit?
How do you turn a seemingly overwhelming launch into a profit-packed success story? In this behind-the-scenes episode, Cindy and Jess spill the tea on Jess’s wildly successful Black Friday Bundle launch. With 35 contributors, 408 sales, and over $24,000 in profit, Jess breaks down what worked (spoiler: waitlists are game changers!) and what she'd tweak for next time.
But it’s not just about the money—Jess shares how this strategy helps nonprofit consultants build email lists and collaborate effectively. From the tech challenges (opt-in overload!) to discovering sales unicorns on her list, you’ll get a transparent look at what it takes to pull off a project like this. Ready to up your marketing game? Tune in for all the juicy details, and don’t miss this blueprint for bundling success.
🎧 Listen to the full episode now and take notes—you’ll want to steal these ideas!
5 Key Takeaways:
- A Waitlist Strategy Pays Off Building anticipation with a waitlist led to double the day-one sales compared to the previous year, with a 75% conversion rate.
- The Power of Collaboration By partnering with 35 consultants, Jess leveraged collective networks to drive sales and list growth for everyone involved.
- Email Frequency is Key Sending 12 emails in 8 days helped maintain momentum and boosted conversions, proving reminders are a kindness.
- Opt-In Flexibility Matters Allowing customers to choose which items to opt into gave them control, balancing convenience with quality engagement.
- Swipe Copy Simplifies Selling Providing ready-to-use marketing materials made it easy for contributors to promote the bundle effectively.
Find Us Online: https://www.confessionswithjessandcindy.com
Connect with Cindy:
Cindy Wagman Coaching: cindywagman.com
Fractional Fundraising Network: fractionalfundraising.co/
LinkedIn: ca.linkedin.com/in/cindywagman
Connect with Jess:
Out In the Boons: outintheboons.me
LinkedIn: linkedin.com/in/jesscampbelloutntiheboons/
Resources:
Brooke Richie Babbage: https://www.linkedin.com/in/bjrichiebabbage
Fractional Shift Summit: https://www.nonprofitfractionals.com/
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