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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Whole Brain Group marketing agency founder and owner Marisa Smith goes into the details of how to get the balance of inbound marketing for your business right and avoid turning potential customers off.
She also emphasizes the importance of “Smarketing”, the process of aligning your sales and marketing teams, so that they can operate at maximum efficiency and effectiveness. This podcast also covers the capabilities of the all-in-one marketing software HubSpot, and how Marisa was able to remove herself from her own business to focus more on what she loved doing using EOS-Traction® tools:
Topics Discussed:
- Inbound Marketing (How to Find Out What Works) 6.00
- Inbound Marketing Success Story 8.19
- “Smarketing” Philosophy 12.03
- Removing Yourself from a Business: Marisa’s Story 13.24
- EOS: What is it? 18.38
- What is HubSpot and how can it be used? 22.36
- Inbound Marketing: Getting the Mix Right 32.04
- How Marisa Utilized EOS-Traction® tools to Extract herself from the Whole Brain Group 44.00
- Focus on Simplifying Business Goals 49.59
58 episodes
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