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This week we had on Alexa Grabell (@alexa_grabell) from Pocus.

Pocus is a product-led sales platform that helps GTM teams use data to improve customer acquisition, conversion, and expansion. Alexa is the co-founder & CEO, and she just raised $23mm to fuel their next phase of growth.

In this talk, we cover:

  • Branding as a product-led growth company
  • Creating early demand for your product
  • Extracting value from investors after they write checks
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82 episodes