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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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I've always been "team organic," but this conversation with Jonathan, founder of Scaling Lean, made me think. He built a business that made hundreds of thousands of dollars off the 2021 TikTok boom but found the organic grind unsustainable.
Now, he focuses on a "lean" model using paid ads to create predictable, automated growth. In this episode, we debate the pros and cons of both worlds and explore when it's time to add a paid strategy to your organic engine. This is a must-listen for any founder navigating the complexities of scale.
Connect with Jonathan:
- https://www.instagram.com/jonathan_ploransky
61 episodes
