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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we break down why watch time sits at the center of every piece of content that works. Not as a hack, not as a trick, but as the clearest indicator of whether something is genuinely worth watching.
I share the thought process behind creating content that holds attention, what most people overlook when analyzing their videos, and why focusing on the wrong metrics slows everything down.
If you create anything, podcasts, shorts, long-form, or anything in between, this episode will help you see performance in a completely different way.
105 episodes
