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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Connections That Matter, I sit down with Sondra Harper—coach, speaker, and now two-time published author—to talk about mastering your pitch, owning your value, and connecting with clients through powerful communication.
Sondra shares how the right pitch can instantly build rapport and why so many business owners struggle to articulate their value. We unpack how sales is really about solving problems, not pushing services, and how coaching can help entrepreneurs realign their communication with the outcomes they actually want.
We also dive into her journey as an author, the support system that helped her finish her latest book, and the difference between giving advice and coaching someone through meaningful change.
🎧 Why You Should Listen:
If you've ever stumbled through explaining what you do—or felt like your message isn't landing—this episode will help you clarify your pitch, boost your confidence, and improve how you connect with the people you're meant to serve. Whether you're in trades, wellness, or coaching, this is a masterclass in clear, compelling communication.
✅ Professionals Sondra Recommends:
- Alicia Beeson / XSeed Design – collaborator and creative partner during her book-writing journey
- Alex Tanner – former client and high-performing landscaper (and fellow podcast guest!)
- Mary Lucivi – her long-time mentor and leadership coach
- Perry Belcher – marketing strategist and online product coach
🤝 Connections Sondra Is Looking For:
- Trades professionals (roofers, landscapers, builders) who are great at what they do but struggle to close sales
- Wellness providers (acupuncturists, chiropractors, massage therapists) who need help articulating their value
- Entrepreneurs feeling stuck in their communication or sales process
- Business owners curious about coaching but unsure where to start
📘 Keep an eye out for Sondra’s newest book (pre-launch now, coming to Amazon soon!)
📧 Connect with Sondra or book a discovery call: sondraharper.com
🎉 Want to come network with us?
Check out our upcoming events here:
👉 https://www.eventbrite.com/cc/nia-next-level-networking-3697909
17 episodes
