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In this episode of Consulting Leaders, we sit down with Mark Fidelman, host of the AI Marketing Podcast and a seasoned fractional CMO with expertise in AI, tokenization, and e-commerce. With years of experience in marketing and a passion for emerging technologies, Mark brings a wealth of knowledge on how to use podcasting not only as a platform for educating and engaging audiences but also as a powerful tool for business development.

Mark shares his journey from launching podcasts to build authority in emerging fields like AI and crypto, to using his platform to network with influential industry leaders, and grow his business. He dives into the strategic thinking behind his podcasting approach, explaining how he leverages guest appearances, the art of storytelling, and community insights to make his podcast a valuable asset for both personal branding and client acquisition.

Whether you're an entrepreneur, marketer, or podcast enthusiast, Mark’s approach offers actionable insights on how to turn podcasting into a strategic tool for long-term business success and thought leadership.

What You’ll Learn in This Episode:

• Why Mark treats podcasting as a tool for building relationships and learning about the subjects that matter most to him.
• How podcasting provides an opportunity to network with CEOs, CMOs, and influencers from the industries you want to work with.
• Mark’s process for finding great podcast guests and leveraging their networks to grow your own audience.
• The importance of engaging in niche communities like Reddit and Quora to understand what your target audience is searching for.
• How podcasting can establish credibility and trust, especially when you’re building a business or personal brand.
• The role of storytelling in podcasting and why it will remain important even in a future dominated by AI voices.

• [00:00] Introduction
• [01:23] Mark’s podcasting journey: How it started and evolved
• [06:45] The process of booking guests: How to target industry leaders and potential clients
• [08:22] Early challenges in podcasting: Finding the right topics and audience
• [11:10] How Mark stays in tune with what his audience wants
• [13:25] The benefits of podcasting: Revenue, credibility, and brand recognition
• [16:00] The future of podcasting: What Mark would do differently starting today
• [18:40] The role of storytelling in podcasting and its long-term relevance

• LinkedIn: https://www.linkedin.com/in/fidelman/
• AI Marketing Podcast: https://podcasts.apple.com/us/podcast/ai-marketing/id1470148984

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok: https://www.tiktok.com/@gha_marketing
• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/