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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Consulting Leaders, we chat with Brandon Krieger, host of The DailyCyber Podcast, which focuses on cybersecurity topics through interviews with industry leaders. What began as Brandon's effort to break into the cybersecurity industry without formal credentials has now grown into a platform that brings together experts and builds a thriving community. Brandon shares how the podcast helped him land his first job in cybersecurity, the challenges he overcame along the way, and how podcasting can unlock unexpected career opportunities.
He also delves into how he leverages the podcast to build relationships, gain industry insights, and attract business, all while staying authentic to his audience. Whether you're a cybersecurity professional or someone interested in creating content, Brandon offers valuable tips on using podcasting as a tool for growth and networking in niche markets.
What You’ll Learn in This Episode:
- How Brandon used podcasting to break into the cybersecurity field without formal credentials.
- The power of curiosity and interviewing experts to establish authority in your industry.
- How to build an engaged audience through consistent content and networking.
- Why podcasting remains an essential tool for building communities and driving business.
Episode Breakdown with Timestamps:
[00:00] Brandon’s journey: From cybersecurity newbie to DailyCyber host.
[03:00] How podcasting establishes authority through expert interviews.
[06:15] Overcoming early technical and networking hurdles.
[09:00] The power of curiosity: Being an inquisitive host.
[14:00] Building a streamlined guest booking workflow.
[20:30] Creating value with niche content and understanding pain points.
[25:00] Using conferences strategically alongside podcasting.
[33:30] The long-term power of community and connection in podcasting.
Follow Brandon Krieger:
- LinkedIn: https://www.linkedin.com/in/brandonkrieger/?originalSubdomain=ca
- Facebook: https://www.facebook.com/brandonkriegerconsulting/
- Instagram: https://www.instagram.com/brandonkrieger/?hl=en
- YouTube: https://www.youtube.com/c/BrandonKrieger
Follow Hussam & Guillaume:
- Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
- Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
- Gha Marketing Website: https://ghapodcast.com/
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