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Samuel Holcman is the Managing Director of the Enterprise Architecture Center Of Excellence (EACOE) and the Business Architecture Center Of Excellence (BACOE), as well as CEO of Pinnacle Business Group.

For over five decades, he’s been focused on one core question: how do you make architecture human-consumable so executives can actually use it to run the business better? His work is “for practitioners, by practitioners,” with a clear emphasis on real-world implementation rather than theory.

Through EACOE and BACOE, Samuel provides training, certification, and consulting in Enterprise Architecture, Business Architecture, and related disciplines like IT strategy and lifecycle management.

What sets his organizations apart is the integrated environment: frameworks, methodology, tools, project plans, mentoring, and full project support, all aimed at getting clients to something they can use “Monday morning.”

For consulting firm owners, Samuel’s world is a masterclass in productized expertise.

He’s built a global practice around frameworks, repeatable methods, and practitioner-led education, and he’s distilled this into books like Reaching the Pinnacle and Business Architecture: The Enabler of Business Strategy.

This conversation will dig into how consultants can translate complex work into clear value, design offers around capability building, and position themselves as the people clients trust to connect strategy, architecture, and execution.

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Proposed Interview Structure:

1. You’ve been working in Enterprise and Business Architecture since the early 70s. How did this evolve from internal roles into the consulting and training ecosystem you’ve built with Pinnacle Business Group, EACOE and BACOE?

2. When you look at your work today, what is the specific business problem you see yourself solving for clients, and why does it matter so much to you?

3. In your consulting work, who are your ideal clients right now, in terms of size, industry, and maturity, and who are the actual decision makers that bring you in?

4. What have been the most effective ways for you to attract new clients, and which visibility or marketing efforts turned out not to be worth the time?

5. When an organization shows interest in your frameworks or workshops, how do you, personally, guide them from initial curiosity through to a signed engagement?

6. As a consultant and educator, how do you make sure clients keep coming back, what do you do during and after engagements to demonstrate value, stay relevant to them, and build long-term relationships?

7. With everything you’ve built, where do you still feel most “stuck” today as a consultant?

8. Looking ahead a few years, where do you see the biggest opportunities for consulting firm owners who want to build offers around Enterprise or Business Architecture?

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Know more about Samuel Holcman

Website Link: https://www.bacoe.org/workshops

Email: [email protected]

Connect with Samuel Holcman on LinkedIn

LinkedIn link: https://www.linkedin.com/in/samuel-holcman/

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