Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Jon specializes in helping SaaS companies install the systems, habits, and leadership required for repeatable revenue, the part most founders struggle with once they move past the first wave of early wins.

His work sits at the intersection of GTM strategy, sales process design, and team development, giving him a front-row view into what separates scalable companies from those that stall.

As the founder of Align Advisory Group and a Limited Partner at Stage 2 Capital, Jon sees patterns across early-stage GTM functions every day. He’s helped companies sharpen positioning, improve conversion, and build the management structure needed for sustainable ARR growth.

His experience as a fractional executive gives him a practical, on-the-ground perspective founders appreciate.

Jon is also deeply active as a sales coach and advisor, including facilitating high-rated programs for Sales Assembly and serving on the Professional Sales Advisory Board at Ohio State University.

His calm, structured, data-driven approach is a consistent theme in how clients describe working with him.

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Proposed Interview Structure:

1. What originally pulled you into sales leadership and, eventually, GTM advisory work?

2. When you step inside a SaaS company, what problem are you most often being asked to solve, and why do you think that problem keeps repeating across the market?

3. Who are your ideal clients today, stage, team size, or revenue level, and who inside the organization typically brings you in?

4. From your experience, what’s been the most reliable way for you to attract new advisory and fractional work, and what can consultants learn from that?

5. Consulting often has a long path from first conversation to signed engagement. How do you guide prospects through that process and keep momentum without pushing?

6. When it comes to your own advisory work, how do you build long-term client relationships, and what ensures clients come back for continued support?

7. Even with your experience, where do you find yourself most challenged or stuck right now as a consultant or advisor?

8. Looking ahead, where do you see the biggest opportunities, or biggest risks, in SaaS GTM over the next 3-5 years?

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Know more about Jon Rydberg

Website Link: https://alignrev.com/

Connect with Jon Rydberg on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jonrydberg1/

Email: [email protected]

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/