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Brad Smith’s approach to executive coaching is simple but profound: “Our worth is measured by how much more we deliver in value than we receive in payment.” After 30+ years in coaching and leadership development, he’s helped countless executives navigate change, sharpen self-awareness, and build high-performing teams.

Before founding his coaching practice in 2010, Brad spent 16 years at DBM, where he led executive transition programs and business development, earning recognition for his results-driven leadership.

His earlier career in retail management and military service taught him the value of discipline, empathy, and clear communication, lessons that continue to shape his coaching philosophy today.

Brad’s work sits at the intersection of business performance and human connection. For consulting firm owners, his perspective on coaching as a business, not just a calling, is a masterclass in creating value that lasts.

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Proposed Interview Structure:

1. You’ve been coaching executives since the early ‘90s, what first drew you into this field, and how did your earlier career experiences shape your coaching philosophy?

2. You’ve said coaching is a compassionate business, but still a business. What key problems are you helping executives and organizations solve today?

3. Who are your ideal clients, and what types of leadership or transition challenges do they typically bring to you?

4. Coaching is a relationship-driven business, how do new clients usually find you, and what’s worked best for building your reputation over time?

5. Executive coaching often involves long trust-building cycles before engagement. How do you move those conversations from interest to commitment?

6. Once you’re working with a client, what do you do to ensure consistent results and measurable impact over time?

7. After decades in coaching, where do you still find yourself challenged, either personally or in helping others change?

8. Looking ahead, what do you see as the biggest opportunity or shift in executive coaching and leadership development over the next few years?

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Know more about Brad Smith

Website Link: https://www.bsmithcc.com/

Connect with Brad Smith on LinkedIn

LinkedIn link: https://www.linkedin.com/in/bradsmith48/

Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/