Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

**********************************************************************

Chuck Babin helps revenue leaders simplify their CRM environments, automate key workflows, and extract actionable insights that actually drive sales performance.

His firm, Tico Ops, is known for integrating Salesforce and HubSpot with tools like Zapier, Make, and n8n, bringing together automation, clean data, and practical AI that ties directly to revenue outcomes.

Before launching Tico Ops, Chuck led sales and revenue operations at Applico, CaaStle, and Rubicon Global, where he rebuilt Salesforce systems, optimized outbound cadences, and consistently delivered measurable growth. His approach stands out for being both strategic and executional, pairing systems thinking with leadership experience.

In this conversation, Chuck shares what most companies get wrong about CRM design, why AI and automation only work when mapped to real workflows, and how simplifying systems can unlock serious growth.

**********************************************************************

Proposed Interview Structure:

1. Chuck, you’ve led revenue and ops across multiple high-growth teams , how did you first get into Revenue operations adn CRM architecture?

2. You describe Tico Ops as helping leaders turn complex processes and CRMs into growth engines. What’s the core problem you see most companies struggling with?

3. Who are your ideal clients today, and who within those organizations typically drives the CRM overhaul decision?

4. How do most clients find you, and what’s actually worked to generate new business that leaders can learn from?

5. CRM projects can be long and complex. How do you manage the sales process, from first call to technical buy-in?

6. Once you’re embedded with a client, what’s your approach to maintaining long-term impact, ensuring that systems stay clean and results keep improving?

7. Where do you run into the most friction right now, capacity, scoping, integrations, or something else?

8. Looking ahead, how do you see AI changing CRM and revenue operations, and what should leaders be preparing for now?

*********************************************************************

Know more about Chuck Babin

Website Link: https://www.ticoops.com/

Connect with Chuck Babin

LinkedIn link: https://www.linkedin.com/in/chuck-babin/

Email: [email protected]

Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/