Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

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Michael is the CEO & Co-Founder of Consulting Success, the go-to platform for consultants who want to build more strategic, profitable, and sustainable businesses.

His work focuses on helping consultants identify their ideal clients, refine their message, and design offers that command higher fees and deliver consistent results.

Over two decades in the consulting world, he’s worked with global brands like Panasonic, Dow Jones, Sumitomo, and the Financial Times, as well as thousands of independent consultants.

This unique perspective helps him bridge enterprise-level strategy with the realities of solo and small consulting business owners.

Why this matters to consulting firm founders: a clear message, proof-driven marketing, and an outcome-based offer are the difference between chasing leads and building a business that grows predictably.

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Proposed Interview Structure:

1. What originally pulled you into consulting, and what was the first problem you found you could solve better than most?

2. In your words, what core problem does Consulting Success solve for consultants today, and why is that the highest leverage place to start?

3. Who is the ideal client for your Clarity Coaching program right now? Solo experts, small firms, or both, and who’s the real decision maker?

4. How do clients typically find you, and what’s worked best to attract new business that consultants can learn from?

5. Many consultants face long, lumpy sales cycles. What’s your process for moving from first conversation to a value based proposal and signed SOW?

6. Once you’re working with a client, what’s your process for ensuring consistent results and long term relationships?

7. Where do experienced consultants get stuck most often, messaging, offer design, or pipeline, and what’s the fastest way you’ve seen to unlock momentum?

8. Looking ahead, Where do you see the biggest opportunities in the consulting industry over the next few years?

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Michael Zipursky: https://www.linkedin.com/in/zipursky/

Consulting Success®: https://www.consultingsuccess.com/

Apply to be a guest on consulting leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/