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Bill has lived the full arc, agency founder, SaaS founder, product leader, and now specialist advisor on pricing. He’s worked across growth stages, from early traction to PE-backed scale, and distills pricing down to a simple truth: confidence grounded in data.

We’ll dig into how pricing connects product, marketing, and sales into one value story, and how consultants can use this same lens to help clients grow faster and more profitably. Expect frameworks for designing packages, migrating legacy customers, and using data to make pricing decisions stick.

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Proposed Interview Structure:

1. You’ve gone from software engineering and product leadership to founding companies and specializing in pricing. What moment made pricing the thing you wanted to master?

2. When you step into a SaaS company, what’s the most common pricing failure you see, and what signal tells you it’s costing them real money?

3. Who is your ideal client today, stage, ACV, sales motion, and who typically owns the pricing decision (founder, CPO, CRO, RevOps)?

4. What’s worked best to attract the right clients to Pace Pricing, your LinkedIn content, the Pricing Page Scorecard™, partner channels, or something else?

5. Pricing projects can be complex and political. How do you structure discovery and proof so stakeholders move from “interesting” to “approved” without a long stall?

6. Once engaged, what’s your cadence for research, testing, and rollout? Walk us through a typical 60–90 day pricing change, including how you handle risk and internal comms.

7. Where do you find yourself most stuck right now as a consultant (if at all)?

8. Where is SaaS pricing heading over the next few years, packaging, value metrics, usage-based elements, AI-driven experiments, and how should founders prepare?

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Know more about Bill Wilson

Website Link: https://www.pacepricing.com/

Connect with Bill Wilson

LinkedIn link: https://www.linkedin.com/in/wdrwilson/?originalSubdomain=ca

Email: [email protected]

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