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Mark is a value-centric growth advisor and the “Chief Clarity Officer” behind Boundy Consulting. He’s worked with 1,000+ companies across complex B2B environments, led top-performing revenue teams (including top-5% revenue and margin at GE Capital), and serves on the advisory board and as CMO at ZeGlass.

What he does: He builds value-focused organizations, aligning sales, marketing, product, and pricing around customer-perceived value. His frameworks help teams diagnose the customer’s business, coach to value, and forecast with accuracy so premium pricing sticks.

Why it matters to consulting firm owners: Firms that compete on proposals and hourly rates lose leverage. Mark’s approach creates competitor-proof relationships, clearer qualification, cleaner pipelines, and higher, more profitable pricing, without adding headcount or gimmicks.

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Proposed Interview Structure:

1. What first pushed you from product roles into value-centric selling and, eventually, consulting?

2. When leaders say, “We’re differentiated but can’t command premium price,” what’s usually broken in their value story?

3. Which B2B organizations get the most lift from your work today, and who is the real economic buyer vs. day-to-day champion?

4. How do consulting and B2B clients typically find you, and what’s worked best to attract new business that other consultants can learn from?

5. Walk us through how you turn a live deal from “feature/price talk” into a quantified business case that justifies premium.

6. After the first win, how do you install value cadence, reviews, coaching, and metrics, so relationships become competitor-proof?

7. Where do you find yourself most stuck right now as a consultant (if at all)?

8. Where do you see the biggest opportunities for value pricing and advisor-level selling over the next 2-3 years?

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Know more about Mark Boundy

Website Link: https://boundyconsulting.com/

Email: [email protected]

Connect with Mark Boundy on LinkedIn

LinkedIn link: https://www.linkedin.com/in/markboundy/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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172 episodes