Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan

Content Disrupted: Bold Takes on Brand Marketing

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6M ago 51:01

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In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of using AI in branding. He provides actionable strategies for marketers to stay agile, build trustworthy AI models, and effectively integrate technology without compromising the human element.

Episode Highlights:

[01:26] Raj’s Journey from Computer Engineering to Marketing
[03:42] Core Marketing Principles in a Tech-driven World
[07:15] Balancing Innovation and Traditional Marketing Values
[11:23] Teaching GenAI: Bridging Tech Insights and Marketing Essentials
[18:12] AI as a Tool for Creative Inspiration rather than Pure Automation
[25:28] Key Stages of Implementing AI Marketing
[34:18] Proprietary Data and Customer Insights in AI Model Training
[44:56] Ethical Challenges and Privacy Considerations in AI-driven Marketing
[49:24] The Next Frontier: AI-powered Physical and Digital Integration

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