Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How to Get People to Actually Show Up to Your Webinar

42:44
 
Share
 

Manage episode 487877529 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Webinars can be a powerful growth channel—or a total flop. In this episode of Content Logistics, Baylee Gunnell sits down with Vicki Stepherson, Executive Producer at Sweet Fish Media, to explain why most B2B webinars fail and what marketers can do differently.

Vicki shares a clear framework for running high-performing webinars, from nailing your topic to understanding your audience's pain points. She explains why marketers should commit to at least six events, how to test timing and content, and why title clarity is non-negotiable. The goal? Stop guessing. Start planning with purpose.

You’ll also hear practical tips on driving attendance, like smart email tactics, co-promotion strategies, and why list-building should be your top priority if you're just starting. Whether you're a one-person team or scaling a full series, this episode will help you build webinars that convert.

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 487877529 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Webinars can be a powerful growth channel—or a total flop. In this episode of Content Logistics, Baylee Gunnell sits down with Vicki Stepherson, Executive Producer at Sweet Fish Media, to explain why most B2B webinars fail and what marketers can do differently.

Vicki shares a clear framework for running high-performing webinars, from nailing your topic to understanding your audience's pain points. She explains why marketers should commit to at least six events, how to test timing and content, and why title clarity is non-negotiable. The goal? Stop guessing. Start planning with purpose.

You’ll also hear practical tips on driving attendance, like smart email tactics, co-promotion strategies, and why list-building should be your top priority if you're just starting. Whether you're a one-person team or scaling a full series, this episode will help you build webinars that convert.

  continue reading

67 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play