In this episode of Content Logistics, host Baylee Gunnell sits down with Mike Barton, Vice President of Corporate Communications and Content Marketing at AudioEye. Together, they explore what digital accessibility means for B2B marketers and why it matters far beyond compliance. Mike explains that making websites and digital experiences accessible isn’t just about following the rules—it’s about making content usable for everyone, which improves the experience for every visitor.

Mike shares how simple changes, like using plain language and clear navigation, benefit all users and can even become a competitive advantage. He discusses how accessible sites drive better SEO, help close enterprise deals, and build loyalty among customers who value an easy, frictionless experience. Mike also points out that the business case for accessibility is strong, especially as more organizations include accessibility in their buying criteria.

The conversation ends with practical steps for getting started, from scanning your site for accessibility issues to including people with disabilities in user testing. Mike reminds listeners that accessibility is a journey, not a checkbox. By taking small steps and building best practices into your process, you open your digital doors to more people and set your brand apart.