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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
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096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020
Manage episode 475168701 series 3525411
If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts.
In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory.
Some of the things I highlighted
🔹Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support.
🔹Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience.
🔹Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows.
🔹Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time.
🔹Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
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⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
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LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/
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