What does it take to stand out when “good enough” no longer cuts it in today’s AI-driven content landscape?

Kyle Whigham, SEO Manager at Luxury Presence, joins Nicole to explore the evolving world of content strategy and search. He shares how his journey from entry-level link builder to SEO leader taught him the value of alignment, integrity, and thoughtful execution. Kyle breaks down the rising importance of expert-driven, localized content and how AI-assisted workflows can either help, or hurt, depending on your approach.

In this episode, you’ll learn:

• How to build AI-assisted content that actually performs in search
• Why local authority and niche expertise are the future of SEO
• What separates sustainable SEO strategies from outdated quick wins

Things to listen for:

(00:00) Intro

(01:23) Kyle's journey into SEO

(03:53) Transitioning between management and an IC role

(07:06) The philosophy of work and content quality

(15:41) Leveraging AI in content production

(17:57) AI's impact on SEO and search behavior

(20:43) Strategies for effective content and SEO

(28:08) Renewed importance of quality content

Resources:

• Connect with Kyle: https://www.linkedin.com/in/kyle-whigham-b7894269/
• Learn more about Luxury Presence: https://www.luxurypresence.com
• Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
• More from Compose.ly: https://compose.ly/content-matters
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/
• Learn more about our sponsor, Clutch, here: https://clutch.co/