What happens when a storyteller learns to speak the language of the C-suite?

Myles Carter, Senior Director of Content Marketing at Trolley, joins the show to talk about the real skills marketers need today: blending art and revenue strategy. He shares how his storytelling roots shaped his marketing career, why building trust is the key to standing out in a crowded market, and why marketers who deeply understand business fundamentals will be the ones who thrive.

In this episode, you’ll learn:

• The Business-Creativity Balance: Why marketers must master both
• Standing Out in a Crowded Market: How trust and expertise cut through the noise
• Content That Drives Revenue: Building strategies tied directly to business outcomes

Things to listen for:

(00:00) Welcome to the show

(00:00) Myles Carter and his journey to Trolley

(01:50) The blend of creativity and business in modern marketing

(05:23) How vertical-specific messaging impacts GTM strategy

(09:40) Making a strong business case for marketing investments

(13:19) Building organizational intuition and revenue-focused content

(15:36) Why AI can’t replace foundational marketing skills

(18:22) Storytelling, coaching, and career pivots

(23:35) Lessons from content fatigue and information overload

(37:49) Trust as a differentiator in brand marketing

(41:05) Picking the right marketing channels for focus and impact

Resources:

• Connect with Myles: https://www.linkedin.com/in/mylesdcarter/
• Learn more about Trolley: https://trolley.com/
• Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
• More from Compose.ly: https://compose.ly/content-matters
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/

Learn more about our sponsor, Apollo, here: https://apollo.io