How do you execute founder-led content without losing the founder’s voice?

Imelda Wistey, Content Editor at Compound Content Studio, joins Nicole to break down the real work behind producing founder-led content that feels human and not manufactured. She explains why the magic starts with deep conversation and how to pull out the stories, quirks, and insights founders don’t even realize they’re carrying. Imelda shares how she captures a founder’s authentic voice, why overthinking slows the process, and how AI can support (but never replace) the nuance needed to make founder content resonate.

In this episode, you’ll learn:

• How to run content interviews that uncover real stories, strong takes, and the founder’s natural cadence
• Why capturing a founder’s voice is part psychology, pattern-recognition, and continuous refinement
• Practical ways to streamline founder-led content using AI for efficiency while keeping the execution distinctly human-led

Things to listen for:

(00:00) Introduction

(01:32) Imelda’s journey into content marketing

(04:06) Imelda’s career transition to founder-led content

(06:36) The key elements of effective founder-led content

(11:18) How to capture the founder's voice

(14:14) The role of AI in content creation

(17:20) Challenges and misconceptions in founder-led content

(24:46) Advice for aspiring content writers

Resources:

• Connect with Imelda: https://www.linkedin.com/in/imelda-wistey/
• Learn more about Content Compound Studio: https://www.linkedin.com/company/compoundcontent/
• Connect with Nicole: https://linkedin.com/in/nicolemmaclean/
• More from Compose.ly: https://compose.ly/content-matters
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/
• Learn more about our sponsor, Apollo, here: https://www.apollo.io/