Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
MP3•Episode home
Manage episode 390753329 series 3269257
Content provided by Larry Swanson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Larry Swanson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Like many digital practices, search engine optimization is becoming more conversational.
Not long ago, SEOs had to make their best educated guesses about what was working to get their websites to rank better. Now, by focusing on both feeding information to and gleaning feedback from Google's knowledge graph, Jason Barnard helps companies craft content strategies and messaging architectures that keep their brand prominent in Google's search results.
https://ellessmedia.com/csi/jason-barnard/
215 episodes