Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
MP3•Episode home
Manage episode 474834658 series 3269257
Content provided by Larry Swanson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Larry Swanson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts.
Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align internal stakeholders on strategy and messaging and to efficiently deliver the right content to both business and technical users of the product.
https://ellessmedia.com/csi/jam/
215 episodes