Most remodelers are pouring money into SEO, ads, or other marketing tactics without a clear plan—and it’s costing them leads, time, and profit. In this episode, Logan Shinholser and Aaron Horner break down CGN’s 6-stage marketing strategy for contractors, helping you pinpoint exactly where you are and what your next step should be. Whether you’re stuck chasing low-quality leads or struggling to stand out in a competitive market, this conversation will help you build a marketing foundation that consistently attracts your ideal clients.

What You’ll Learn in This Episode:

• Why most remodelers’ marketing fails before it even starts

• The danger of skipping foundational steps (and how to fix it)

• How to identify your exact stage in the marketing journey

• The two pieces every strategy must start with:

  1. Your Ideal Client Avatar

  2. Your Unique Selling Proposition (USP)

• Real-world examples of contractors who lost jobs—or missed ideal clients—because their messaging missed the mark

• How to confidently decide your next step so you stop guessing and start growing

Who This Episode Is For: Remodeling contractors—especially those in high-end markets—who want to stop wasting marketing dollars, attract their ideal clients, and grow with a strategy that works one step at a time.

Resources & Links Mentioned:

• Learn more about Contractor Growth Network: https://contractorgrowthnetwork.com