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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner take you back to the foundation of all successful marketing: understanding your ideal client and crafting a unique selling proposition. Building on the six-step framework from episode #466, they explain why these first two steps matter most—and how getting them wrong can make every marketing dollar less effective.
Episode Breakdown00:00 – Why Ideal Client & USP Come First Why every strategy starts with clarity on who you serve and what you uniquely offer.
06:13 – Balancing Aspirational vs. Current Clients Why you can’t skip straight to high-end dream projects, and how small wins build your reputation and portfolio
15:42 – The Questions You Should Ask What to ask clients (and your team) to uncover patterns, motivations, and pain points.
27:11 – Bright Spots and Proof Points How to capture what clients loved most and turn that into marketable proof.
46:28 – Turning Fears into Marketing Messages Translating client concerns about design, budget, or timeline into trust-building content.
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