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Lift-Off 2025: Danny Barrera - The Omnipresent Contractor Marketing Strategy
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In this conversation, Danny Barrera discusses the Omnipresent Contractor Plan, aimed at helping contractors generate leads and sell projects without relying on marketing agencies. He emphasizes the importance of understanding customer touch points, shifting mindsets, and focusing on lifetime value. The discussion also covers the evolution of marketing strategies, identifying target audiences, and creating effective content for different stages of the sales funnel. The session concludes with actionable strategies for generating referrals and enhancing customer engagement.
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