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Lift-Off 2025: Tanner Mullen - The Invisible Currency
Manage episode 461071691 series 3227783
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This is a replay from DripJobs Lift-Off 2025!
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Summary
In this conversation, Tanner Mullen discusses the concept of value-based selling, emphasizing the importance of building trust with customers in the painting business. He outlines key questions that customers have when hiring a contractor and explains how to position oneself as a trustworthy option. Mullen introduces the idea of 'invisible currency' in trust, where every interaction with a customer can either deposit into or withdraw from their trust bank. He stresses the need for effective communication, setting expectations, and maintaining trust beyond the sale to create a lasting impression and successful business.
Takeaways
- Value-based selling is essential for success in sales.
- Understanding customer questions is key to winning jobs.
- Trust is a valuable asset in the service industry.
- Every customer interaction impacts their perception of trust.
- Building a trustworthy brand requires consistent performance.
- Effective communication can enhance customer experience.
- Setting clear expectations helps build trust with clients.
- Investing in your brand is crucial for long-term success.
- Automation can help maintain customer trust post-sale.
- Creating a full-circle experience leads to customer loyalty.
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