Abbie and Adrian discuss the importance of showing appreciation through small yet impactful gestures. While many people recognize the importance of these actions, consistently putting them into practice can be a challenge amidst the chaos of everyday life.

Abbie shares a personal experience from a recent business trip, emphasizing how simple acts, like delivering handwritten notes to media contacts, can create lasting impressions and foster stronger professional relationships.

They discuss various ways to show gratitude, such as thank-you notes and thoughtful gifts, and how these actions can elevate one's business presence and strengthen connections. They emphasize that genuine appreciation not only enhances relationships but also contributes to a positive business culture and community engagement.

Read the transcript and notes for this episode on our website.

Listen to Episode 3: "Community Relations: Giving Back is Good Business"

Key Takeaways

• Small gestures like handwritten thank you notes and personal visits can vastly improve professional relationships and set businesses apart.
• Effective communication involves understanding the context, including historical and relational elements, which enhance genuine interactions.
• Building genuine appreciation, rather than seeking transactional benefits, fosters stronger, more authentic business relationships.
• Mentoring and sharing knowledge can leave long-lasting impacts, influencing career paths and reinforcing networks.
• Companies that demonstrate their values through community involvement and customer engagement create more loyal and trusting clients.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”