The typical RFP process for hiring PR and communications firms produces sub-optimal outcomes for all parties. (That's the polite way of saying it's really bad.)

We believe it can be done better, but it will take increased transparency and trust between organizations and agencies.

In this episode, Abbie and Adrian discuss how the traditional RFP has become a barrier that stifles creativity. They provide insights to reshape the way RFPs are perceived and executed, advocating for a more collaborative and open process that benefits both parties.

Abbie shares her firsthand experiences with various proposals, noting the importance of well-structured RFPs that allow for meaningful comparisons. Adrian emphasizes that organizations should be clear about their needs and budget to foster a productive dialogue, ultimately leading to better outcomes for all involved.

Read the transcript and notes for this episode on our website.

Key Takeaways

• The RFP process is a common yet often unsatisfactory method for hiring PR firms, as it can limit creativity and effectiveness.
• Organizations must clearly outline their needs in an RFP, as unclear requests lead to poor responses and miscommunication.
• Trust is essential in the RFP process; both clients and agencies should be transparent about their expectations and capabilities.
• Budget parameters should be discussed upfront to ensure agencies can provide realistic and feasible proposals that meet client needs.
• Pre-RFP conversations can enhance the quality of the proposals received by allowing agencies to ask clarifying questions.
• Agencies should not be asked to provide free ideas, strategies, or plans during the RFP process; this is unethical and counterproductive.

If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world’s local public relations agency.”