HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Kristina Halvorson, founder of Confab and Button and leader at Brain Traffic, joins us to talk content strategy and content operations. She tackles how to ask the right strategic questions, align teams, preparing for content for emerging AI tools and why curiosity (not complaints) advances our field.
Button 2025, the content design conference takes place on October 22-24.
Music by TimMoor from Pixabay
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