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CCR327: Behind The Copy with Chris Haddad – “Manipulate Responsibly”

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Manage episode 478769511 series 2391206
Content provided by Kevin Rogers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Rogers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this special Behind The Copy session, I’m joined by one of the most legendary and unfiltered voices in copywriting—Chris “Mr. Moneyfingers” Haddad. If you've ever wondered how someone turns emotional pain and dark humor into multi-million dollar sales letters... Chris holds nothing back.

We go deep into the psychology of persuasion, the evolution of his infamous Michael Fiore persona, and why he thinks AI still can’t touch a human’s heart (or balls, apparently). Plus, he breaks down his most famous offer—Language of Desire—line by brilliant line.

Brace yourself. This one’s a ride.

  continue reading

194 episodes

Artwork
iconShare
 
Manage episode 478769511 series 2391206
Content provided by Kevin Rogers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Rogers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this special Behind The Copy session, I’m joined by one of the most legendary and unfiltered voices in copywriting—Chris “Mr. Moneyfingers” Haddad. If you've ever wondered how someone turns emotional pain and dark humor into multi-million dollar sales letters... Chris holds nothing back.

We go deep into the psychology of persuasion, the evolution of his infamous Michael Fiore persona, and why he thinks AI still can’t touch a human’s heart (or balls, apparently). Plus, he breaks down his most famous offer—Language of Desire—line by brilliant line.

Brace yourself. This one’s a ride.

  continue reading

194 episodes

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