If you've ever walked into a store (or scrolled a sales page) and thought, "Man… where's the human in all this?" — this episode is for you.

Bob Phibbs, better known as The Retail Doctor, has spent decades helping brands rediscover the art of real connection — and in this conversation, he and Kevin unpack what it means to sell with soul in a world that keeps getting more automated, distracted, and disconnected.

Bob shares stories from his early retail days — selling shoes in college, growing a western wear chain to 55 stores, and learning from giants like Tony Robbins — to reveal what he believes is the ultimate sales superpower: human presence.

They talk about confidence, fear, and why so many people (and businesses) forget that customers don't want perfection — they want people.

It's a conversation about selling, yes. But it's also about living — showing up, being curious, and having the guts to put yourself out there when everyone else is hiding behind screens.