In this episode, I will review the metrics that matter most in GA4, Google's revamped analytics platform. I’ve structured this episode around key categories helping you to strategically track performance and pinpoint paths for driving growth.

I’ll start by discussing acquisition metrics like source traffic channels revealing your best customer connection points. Next, we'll discuss engagement secrets measured by engagement rates indicating content quality. Monetization comes to light through enhanced revenue tracking capabilities showing paths to profitability. Then we humanize data sifting user metrics by talking about user-centric and content metrics.

I’m thrilled to help you tap into Google’s latest innovations, so your analytics is more impactful than ever before. Lets get started.

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

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