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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Counsel Cast Chambers, marketing strategist Tanya Brody discusses the prevalent mistakes law firms make in their email marketing strategies.
From targeting the wrong audience to sharing irrelevant credentials and using overly sophisticated language, Tanya highlights the key pitfalls that lead to ineffective email communication.
She also provides actionable tips on how to craft compelling emails that resonate with clients, emphasizing the importance of addressing the clients' problems and offering clear solutions.
By focusing on these strategies, law firms can improve their email marketing efforts, build trust, and drive more leads.
Tom gives listeners actionable tips on:
- 00:00 Introduction: Common Email Marketing Mistakes
- 00:51 Understanding the Lawyer's Perspective
- 01:20 Identifying Your Audience
- 02:38 The Importance of Plain Language
- 03:43 Focusing on Client Needs
- 05:05 Translating Strategies to Email Marketing
- 06:13 The Power of Email Reminders
- 07:16 Conclusion: Leveraging Email for Client Retention
Connect with Tanya here:
- https://www.instagram.com/tbcopywriter42/
- https://twitter.com/harpchicwriter
- https://www.linkedin.com/in/tanyabrody/
- https://www.facebook.com/tanyabrodycopywriter
- http://tanyabrodycopywriter.com
- https://linktr.ee/emcacademy
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
168 episodes
