“If you think change is hard, try not changing and see what happens.”

Accounting Influencers
with Rob Brown

In part one of this Accounting Influencers podcast, special guest Hannah Munro, managing director of transformation consultancy with ITAS and host of the CFO 4.0 podcast, joins the conversation to unpack the realities of change and transformation in today’s volatile world.

• More Accounting Influencers with Rob Brown here

Munro makes one thing clear: change is no longer a future event to plan for—it is the present reality.
“Transformation is a journey, not a one-step process,” Munro says. “It’s about becoming comfortable in that VUCA environment—volatile, uncertain, complex, and ambiguous—and building a skill set to navigate it.”
The conversation kicks off by acknowledging just how fast change is accelerating. Munro points to the explosive growth of technologies like artificial intelligence, automation, and machine learning.
“It’s not just that things are changing—it’s that the change itself is speeding up,” she explains. “Six months ago, no one was talking about ChatGPT. Now it’s passing bar exams and accounting qualifications.”
For finance professionals, that pace of change means one thing: roles are evolving rapidly. Traditional tasks like data entry, reconciliations, and basic reporting are being automated. Munro warns that anything transactional is at risk.