Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Mastering Your Retail GTM Strategy

43:42
 
Share
 

Manage episode 490785158 series 3080485
Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Want your product on store shelves? It’s not as simple as you think. In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard reveal the step-by-step guide for building a bulletproof retail channel strategy.

You’ll learn why getting into the wrong store can kill your brand, how to identify the perfect retail partners, and why your first retailer sets the tone for your entire launch. Plus, discover why hope is never a strategy—and what to do instead.

  • How to map out your ideal retail “dream team”
  • The surprising costs of launching with regionals vs. nationals
  • Why retail cadence can make or break your brand
  • The shelf placement puzzle: where you belong and who you replace

Ready to build a channel strategy that wins? Listen now.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 490785158 series 3080485
Content provided by Mark Young and Justin Girouard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Young and Justin Girouard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Want your product on store shelves? It’s not as simple as you think. In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard reveal the step-by-step guide for building a bulletproof retail channel strategy.

You’ll learn why getting into the wrong store can kill your brand, how to identify the perfect retail partners, and why your first retailer sets the tone for your entire launch. Plus, discover why hope is never a strategy—and what to do instead.

  • How to map out your ideal retail “dream team”
  • The surprising costs of launching with regionals vs. nationals
  • Why retail cadence can make or break your brand
  • The shelf placement puzzle: where you belong and who you replace

Ready to build a channel strategy that wins? Listen now.

  continue reading

100 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play