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What Cambridge Analytica's Scandal Can Teach About Marketing
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The Cambridge Analytica Scandal rocked the content marketing world when it was revealed that they used experimental psychology on 50 Million US Facebook users without consent . In this episode we learn exactly what methods were used and why they were so effective. You'll hear it from the masterminds behind Cambridge Analytica's own team Alexander Nix (CEO), Christopher Wylie (Data Scientist) & Dr. Aleksandr Kogan (Behavioral Psychologist).
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