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123. Decoding Slanguage for Cultural Capital

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Manage episode 453426373 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday slang words and phrases Alphas and Gen Z are using to engage them effectively and authentically.

WGSN’s Head of Marketing and Events and Create Tomorrow’s brand new host Cassandra Napoli explores how young people are shaping the future of the English language with their online behaviors. Joining her are WGSN’s Senior Strategist Liz Tan and Fashion Strategist Mia Jacobs who uncover how brands can harness the language of the youth and seamlessly insert themselves into the conversation.

  continue reading

138 episodes

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iconShare
 
Manage episode 453426373 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday slang words and phrases Alphas and Gen Z are using to engage them effectively and authentically.

WGSN’s Head of Marketing and Events and Create Tomorrow’s brand new host Cassandra Napoli explores how young people are shaping the future of the English language with their online behaviors. Joining her are WGSN’s Senior Strategist Liz Tan and Fashion Strategist Mia Jacobs who uncover how brands can harness the language of the youth and seamlessly insert themselves into the conversation.

  continue reading

138 episodes

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