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From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister

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Manage episode 448579992 series 3009195
Content provided by Jenny Plant and Jenny Plant - Account Management Skills Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Plant and Jenny Plant - Account Management Skills Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to episode 125. Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this episode may change your mind.
Dan Pfister is the master of running client winback campaigns and here’s what he shares with me:
· The compelling reasons why WinBack campaigns could be the most successful and profitable thing you ever do to grow your business (the ROI is staggering)
· A step by step guide to how to approach running a client winback campaign – and what to avoid
· Results and examples of campaigns from many companies who have been successful
Dan is very passionate about this topic and he had me gripped with this episode, I hope you’ll end up putting some serious thought into running a client win back campaign after listening to this compelling chat.
If you haven’t already you can find his book “Million Dollar Winback” on Amazon now. You can also connect with Dan here:
https://www.linkedin.com/in/danmpfister
http://winbacklabs.com/
If you want to receive weekly tips on agency account management, learn strategies for client growth, get notified for any trainings I’m running and stay in the loop about our upcoming podcast episodes, be sure to sign up for my newsletter at https://www.accountmanagementskills.com
  continue reading

137 episodes

Artwork
iconShare
 
Manage episode 448579992 series 3009195
Content provided by Jenny Plant and Jenny Plant - Account Management Skills Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Plant and Jenny Plant - Account Management Skills Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to episode 125. Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this episode may change your mind.
Dan Pfister is the master of running client winback campaigns and here’s what he shares with me:
· The compelling reasons why WinBack campaigns could be the most successful and profitable thing you ever do to grow your business (the ROI is staggering)
· A step by step guide to how to approach running a client winback campaign – and what to avoid
· Results and examples of campaigns from many companies who have been successful
Dan is very passionate about this topic and he had me gripped with this episode, I hope you’ll end up putting some serious thought into running a client win back campaign after listening to this compelling chat.
If you haven’t already you can find his book “Million Dollar Winback” on Amazon now. You can also connect with Dan here:
https://www.linkedin.com/in/danmpfister
http://winbacklabs.com/
If you want to receive weekly tips on agency account management, learn strategies for client growth, get notified for any trainings I’m running and stay in the loop about our upcoming podcast episodes, be sure to sign up for my newsletter at https://www.accountmanagementskills.com
  continue reading

137 episodes

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