Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Jenny Plant and Jenny Plant - Account Management Skills Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Plant and Jenny Plant - Account Management Skills Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Similar to Creative Agency Account Manager Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Why Account Management Deserves More Respect, with David C. Baker
Manage episode 485226449 series 3009195
Content provided by Jenny Plant and Jenny Plant - Account Management Skills Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Plant and Jenny Plant - Account Management Skills Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to episode 138. If you’re managing client relationships - or leading others who do - this episode is packed with practical advice.
I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world. David has advised over 1,000 entrepreneurial experts through his consulting firm, Punctuation, which he founded back in 1994. He's the author of 7 books, including the influential "The Business of Expertise" and "Secret Tradecraft of Elite Advisors," and his latest book “Selling your professional services firm”. His insights have been featured in The New York Times, Wall Street Journal and numerous other publications. As the co-host of the popular "2Bobs" podcast, David regularly shares his expertise on agency management. With decades of experience working with marketing services firms, David brings unparalleled insights into the nuanced relationship between account management and project management - which makes him the perfect guest as we prepare for the third annual Account and Project Management event in Atlanta in September 2025.
Here’s just a handful of the things we covered:
• Why growing the account is the primary role of an account manager - and why order-taking isn’t enough (particularly now)
• The healthy tension that needs to exist between AMs and PMs - and what happens when one person does both
• Why strong account managers read the room - not just run the meeting
• How to lead clients without being pushy - and why honesty is your best sales strategy
• Practical tips for handovers, managing workload, and setting account managers up for success
• And why account managers can - and should - lead the AI conversation within the agency
David also shares thoughts on leadership, compensation, and the future of AM in an AI-driven world.
If this conversation sparked ideas for how you can grow your client relationships, lead more confidently, and future-proof your role - then imagine what could happen if you gave yourself two days completely focused on it.
Join us in Atlanta this 23rd and 24th of September for the AM/PM Conference - the only event created specifically for agency account and project managers.
This isn’t just another conference. It’s where you’ll:
• Surround yourself with people who get it - fellow AMs and PMs facing the same pressures and expectations you are
• Learn practical strategies to retain and grow client accounts, manage tricky situations, and improve delivery - without burning out
• Discover exactly how other agencies are using AI to work smarter, automate the boring stuff, and deliver faster, better outcomes
• Leave with fresh tools, frameworks, and real-world examples you can put into practice the very next day
I’ll be there, David C. Baker will be there, and we’re also joined by Brett Harned - founder of the Digital PM Summit and author of Project Management for Humans.
If you’re serious about growing your career and elevating your role - this is where it happens.
Visit https://www.punctuation.com for all the details and to grab your spot.
I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world. David has advised over 1,000 entrepreneurial experts through his consulting firm, Punctuation, which he founded back in 1994. He's the author of 7 books, including the influential "The Business of Expertise" and "Secret Tradecraft of Elite Advisors," and his latest book “Selling your professional services firm”. His insights have been featured in The New York Times, Wall Street Journal and numerous other publications. As the co-host of the popular "2Bobs" podcast, David regularly shares his expertise on agency management. With decades of experience working with marketing services firms, David brings unparalleled insights into the nuanced relationship between account management and project management - which makes him the perfect guest as we prepare for the third annual Account and Project Management event in Atlanta in September 2025.
Here’s just a handful of the things we covered:
• Why growing the account is the primary role of an account manager - and why order-taking isn’t enough (particularly now)
• The healthy tension that needs to exist between AMs and PMs - and what happens when one person does both
• Why strong account managers read the room - not just run the meeting
• How to lead clients without being pushy - and why honesty is your best sales strategy
• Practical tips for handovers, managing workload, and setting account managers up for success
• And why account managers can - and should - lead the AI conversation within the agency
David also shares thoughts on leadership, compensation, and the future of AM in an AI-driven world.
If this conversation sparked ideas for how you can grow your client relationships, lead more confidently, and future-proof your role - then imagine what could happen if you gave yourself two days completely focused on it.
Join us in Atlanta this 23rd and 24th of September for the AM/PM Conference - the only event created specifically for agency account and project managers.
This isn’t just another conference. It’s where you’ll:
• Surround yourself with people who get it - fellow AMs and PMs facing the same pressures and expectations you are
• Learn practical strategies to retain and grow client accounts, manage tricky situations, and improve delivery - without burning out
• Discover exactly how other agencies are using AI to work smarter, automate the boring stuff, and deliver faster, better outcomes
• Leave with fresh tools, frameworks, and real-world examples you can put into practice the very next day
I’ll be there, David C. Baker will be there, and we’re also joined by Brett Harned - founder of the Digital PM Summit and author of Project Management for Humans.
If you’re serious about growing your career and elevating your role - this is where it happens.
Visit https://www.punctuation.com for all the details and to grab your spot.
138 episodes
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Manage episode 485226449 series 3009195
Content provided by Jenny Plant and Jenny Plant - Account Management Skills Ltd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Plant and Jenny Plant - Account Management Skills Ltd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to episode 138. If you’re managing client relationships - or leading others who do - this episode is packed with practical advice.
I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world. David has advised over 1,000 entrepreneurial experts through his consulting firm, Punctuation, which he founded back in 1994. He's the author of 7 books, including the influential "The Business of Expertise" and "Secret Tradecraft of Elite Advisors," and his latest book “Selling your professional services firm”. His insights have been featured in The New York Times, Wall Street Journal and numerous other publications. As the co-host of the popular "2Bobs" podcast, David regularly shares his expertise on agency management. With decades of experience working with marketing services firms, David brings unparalleled insights into the nuanced relationship between account management and project management - which makes him the perfect guest as we prepare for the third annual Account and Project Management event in Atlanta in September 2025.
Here’s just a handful of the things we covered:
• Why growing the account is the primary role of an account manager - and why order-taking isn’t enough (particularly now)
• The healthy tension that needs to exist between AMs and PMs - and what happens when one person does both
• Why strong account managers read the room - not just run the meeting
• How to lead clients without being pushy - and why honesty is your best sales strategy
• Practical tips for handovers, managing workload, and setting account managers up for success
• And why account managers can - and should - lead the AI conversation within the agency
David also shares thoughts on leadership, compensation, and the future of AM in an AI-driven world.
If this conversation sparked ideas for how you can grow your client relationships, lead more confidently, and future-proof your role - then imagine what could happen if you gave yourself two days completely focused on it.
Join us in Atlanta this 23rd and 24th of September for the AM/PM Conference - the only event created specifically for agency account and project managers.
This isn’t just another conference. It’s where you’ll:
• Surround yourself with people who get it - fellow AMs and PMs facing the same pressures and expectations you are
• Learn practical strategies to retain and grow client accounts, manage tricky situations, and improve delivery - without burning out
• Discover exactly how other agencies are using AI to work smarter, automate the boring stuff, and deliver faster, better outcomes
• Leave with fresh tools, frameworks, and real-world examples you can put into practice the very next day
I’ll be there, David C. Baker will be there, and we’re also joined by Brett Harned - founder of the Digital PM Summit and author of Project Management for Humans.
If you’re serious about growing your career and elevating your role - this is where it happens.
Visit https://www.punctuation.com for all the details and to grab your spot.
I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world. David has advised over 1,000 entrepreneurial experts through his consulting firm, Punctuation, which he founded back in 1994. He's the author of 7 books, including the influential "The Business of Expertise" and "Secret Tradecraft of Elite Advisors," and his latest book “Selling your professional services firm”. His insights have been featured in The New York Times, Wall Street Journal and numerous other publications. As the co-host of the popular "2Bobs" podcast, David regularly shares his expertise on agency management. With decades of experience working with marketing services firms, David brings unparalleled insights into the nuanced relationship between account management and project management - which makes him the perfect guest as we prepare for the third annual Account and Project Management event in Atlanta in September 2025.
Here’s just a handful of the things we covered:
• Why growing the account is the primary role of an account manager - and why order-taking isn’t enough (particularly now)
• The healthy tension that needs to exist between AMs and PMs - and what happens when one person does both
• Why strong account managers read the room - not just run the meeting
• How to lead clients without being pushy - and why honesty is your best sales strategy
• Practical tips for handovers, managing workload, and setting account managers up for success
• And why account managers can - and should - lead the AI conversation within the agency
David also shares thoughts on leadership, compensation, and the future of AM in an AI-driven world.
If this conversation sparked ideas for how you can grow your client relationships, lead more confidently, and future-proof your role - then imagine what could happen if you gave yourself two days completely focused on it.
Join us in Atlanta this 23rd and 24th of September for the AM/PM Conference - the only event created specifically for agency account and project managers.
This isn’t just another conference. It’s where you’ll:
• Surround yourself with people who get it - fellow AMs and PMs facing the same pressures and expectations you are
• Learn practical strategies to retain and grow client accounts, manage tricky situations, and improve delivery - without burning out
• Discover exactly how other agencies are using AI to work smarter, automate the boring stuff, and deliver faster, better outcomes
• Leave with fresh tools, frameworks, and real-world examples you can put into practice the very next day
I’ll be there, David C. Baker will be there, and we’re also joined by Brett Harned - founder of the Digital PM Summit and author of Project Management for Humans.
If you’re serious about growing your career and elevating your role - this is where it happens.
Visit https://www.punctuation.com for all the details and to grab your spot.
138 episodes
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Similar to Creative Agency Account Manager Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
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