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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Baking Big Dreams: The Cookie Empire That Became a Delta Airlines Favorite
What do farm-to-table culinary roots, a love story in Bogotá, and a cookie served on Delta Airlines all have in common? They’re all part of Brooke Perez’s journey as the co-founder of Seattle-based Bell’s Cookies. In this episode, Brooke shares how she went from studying at the Culinary Institute of America to launching a bakery in Colombia, and eventually building a cookie brand that’s now enjoyed by thousands of airline passengers mid-flight.
We discuss the real-life hustle behind turning a homegrown dream into a cookie business featured on Delta Airlines, growing a team, navigating setbacks, and staying true to your vision, even when it feels impossible. Whether you’re a foodie, a founder, or flying soon, this episode is a masterclass in turning your passion into a brand with staying power.
In this episode, you’ll learn:
- How Bell’s Cookies got on Delta Airlines flights
- The journey from culinary school to global cookie success
- What it takes to scale a product-based business
- Lessons in entrepreneurship, growth, and resilience
This episode is perfect for:
- Aspiring entrepreneurs
- Small business owners
- Food lovers and cookie enthusiasts
- Anyone ready to build a brand that rises above the noise
Hungry for inspiration (and maybe a cookie)? Tune in now and visit www.bellscookies.com to get a taste of the story for yourself.
22 episodes
